Find Your Farmer

An article in the NYTimes shares a new effort by a company from the western U.S. to help and encourage consumers to connect to the sources of their food.
The underlying idea, broadly called traceability, is in fashion in many food circles these days. Makers of bananas, chocolates and other foods are also using the Internet to create relationships between consumers and farmers, mimicking the once-close ties that were broken long ago by industrialized food manufacturing.

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